Search engines are a very useful way of promoting a website, and full advantage should be taken of them. However, be sure to promote your website in as many other ways as possible. Here are some other simple suggestions that may help…
Include the website address as part of your ‘signature’ on all out-going e-mail.
Make sure the website address forms part of the address on all printed materials, letterheads, business cards, labels, catalogues, media advertisements, etc
Don’t forget conventional media such as advertising and public relations, wherever appropriate.
If you are already using, for example, press advertising, ensure your website address is included on all advertisements. Smaller, cheaper advertisements, but maybe more frequently, or in more media, can be highly effective when combined with a good website.
Do not depend exclusively on search engines to bring traffic to your site.